SHOCK THE WORLD! G-SHOCK CELEBRATES IN SYDNEY

"G-SHOCK is the only piece of jewellery I wear and I feel naked without one. It’s an honour for me to design my own Shock and I’m looking forward to adding it to my collection that I have acquired over a 15-year period." DJ MAFIA

 

Thursday 19th November 2009 saw Sydney host the exclusive G-SHOCK: Shock The World Tour. The evening was hosted by fashion guru Jonathan Pease and saw over 1000 people come through the door in Sydney’s CarriageWorks to celebrate the evolution of Casio’s iconic G-SHOCK watch. The night featured a special guest appearance by the man who designed the very first G-SHOCK watch, Japanese engineer and ‘Father of G-SHOCK’ Kikuo Ibe, delivering a speech on the captivating G-SHOCK brand.

 

TV & radio personalities, models, sport stars, media and lucky competition winners partied to the DJ stylings of Australian DMC champion DJ Dexter, Sydney girls HOOPS DJs and Melbourne’s MAFIA. The crowd was also treated to some ‘shocking’ performances by physical artists such as a live demonstration of the art of Japanese Taiko drumming and G-SHOCK watches frozen in a giant ice sculpture – removed by a chainsaw! The final shock of the night saw hundreds of balloons fall from the ceiling - some containing G-SHOCK watches - leaving the crowd in awe.

 

Host Jonathan Pease said: "The G-SHOCK Shock The World event last night was about fashion, technology, design, and of course the iconic watch itself. We had great people in the house including the inventor of G-SHOCK Mr Ibe, DJ MAFIA, and the guys from Sneaker Freaker. I felt honored when the G-SHOCK guys asked me to design my own signature G-SHOCK watch for the event."

 

The G-SHOCK watch is at the forefront of modern design; it’s highly functional and durable and its connection to fashion, sports, art and music has grown over the years and has evolved from an extreme sports watch to be a fashion staple must have. Jonathan Pease and the DJ performers got the opportunity to design their own limited edition G-SHOCK watch. Their creations where showcased at the event, along with the newest models, the evolutionary technology behind the watch and collaborative pieces. One of the most interesting timepieces of the night were those of the Tough Solar series, which uses solar energy to power up; making it eco-friendly.

 

G-SHOCK watches first appeared in 1983. Mr Ibe wanted to invent a brand of watch that was ‘shock’ resistant and durable. 26 years on, G-SHOCK watches are one of the toughest timepieces available. They are 200m water resistant and suitable for any extreme sporting lifestyle. Rising in popularity in the 90s, Casio saw over 220 new models released in one year during 1998, and G-SHOCK has collaborated with many designers, musicians and celebrities to release limited edition models and custom designs.

 

For more information on the G-SHOCK: Shock The World Tour Sydney visit www.g-shocksydney.com or join our ‘G-SHOCK: Shock The World Tour Sydney’ Facebook group and check out images from the party. For information on products or brands visit www.shriro.com.au

 

For more information and images to G-SHOCK: Shock The World Tour in Sydney contact Hannah Cooper: hannah@peergroupmedia.com / 02 9552 6333 / 0431 985 018.

 

 

  • The event takes place in 12 major cities across the world including London, New York, Paris, Tokyo and Berlin.
  • The events consist of press conferences showcasing G-SHOCK’s identity and latest models followed by a party.
  • The parties include a promotional demonstration and speech given by G-SHOCK's founding father himself, Mr. Ibe, celebrity attendees and performances by famous artists and DJ’s.

ABOUT G-SHOCK Watches

 

  • The first G-SHOCK model was DW-5000, release in April 1983.
  • Designed and Invented by Japanese engineer Kikuo Ibe.
  • G-SHOCK was created to be shock resistant with an objective to not break even if dropped. It’s also 200m water resistant, has stopwatch, alarm, calendar, backlight.
  • Since it’s first release 26 years ago, over 60 million watches have been sold in nearly 100 countries.
  • G-SHOCK initially caught the attention of young street-sport enthusiasts such as skateboarders, but also favoured by policemen and fire fighters.
  • G-SHOCK watches have been seen in films such as the Mission Impossible series, Bad Boys, Speed, and The Cable Guy.

 

  • Casio founded in 1946.
  • Casio is best known for its calculators, audio equipment, PDAs, cameras, musical instruments, and watches.
  • Casio's corporate creed is "creativity and contribution." It expresses the company's commitment to contributing to society by offering the kind of original, useful products that only Casio can.
  • Consumer Products such as Calculators and Digital Cameras make up the largest percentage of Casio’s sales. Timepieces amount to 15.5% of Casio’s sales.
  • In the category of timepieces Casio’s main focus is to improve functionality.

 







KICKS OFF AT 7:30 PM
THURS 19TH NOV 2009
CARRIAGE WORKS
229 WILSON ST, EVELEIGH



CONTACT PEER GROUP
MEDIA (02) 9552 6333
FOR MORE INFORMATION.